In Module 2, we ask the hard questions! Namely, what the heck are we trying to accomplish on social media? And how do we reach and engage multiple audiences with our social media content?

What we will cover:

• How to set the overall strategic vision for your social media marketing;
• How to learn more about the people that make up your current audience, and how to build deeper relationships with them;

How to identify the new audience(s) that you want to attract and engage on social media.