Welcome to Module 4!

In Module 4, we create a simple spreadsheet that you can use over and over again to determine the effectiveness and success of your social media marketing. 

What we will cover:

  • How to choose what to measure, and where to find this data; 
  • How to create and use a simple spreadsheet to manage your analytics and metrics;
  • How to help co-workers and supervisors at your nonprofit understand and embrace the work that goes into social media management. 
  • A review of current nonprofit social media and digital marketing benchmarking reports so you can see how you are doing compared to other nonprofits.