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Nonprofit Social Media for Social Good Academy
START HERE!
Welcome to the Academy! 🎓 (0:44)
Academy Facebook Group Rules
2020 Social Media Matrix
HOMEWORK: Ten questions for work that matters from Seth Godin
How the Facebook Algorithm Works in 2021 and How to Make it Work for You
Module 1: Structure Your Nonprofit Social Media Playbook
Welcome to Module 1!
Training Video (68:40)
Audio recording
Module 1 Slides
Social Media Playbook worksheet - Module 1
EXAMPLE of a Nonprofit Social Media Playbook
Nonprofit Social Media Policy templates
Nonprofit Social Media Policy Workbook
Nonprofit Social Media Policy example
Weekly Task List - Nonprofit Social Media Managers
Social Media Audit - fillable template
Module 2: Get Crystal Clear on Your Social Media Strategy and Ideal Audience - Live Session Feb 8 at 3 PM ET
Welcome to Module 2!
Training Video (68:49)
Audio recording
Module 2 slides
Social Media Playbook worksheet - Module 2
Nonprofit email surveys - examples
2020 Social Media Matrix
BONUS: Chapter 7: Growing an Organizational Culture that Embraces Social Media
Module 3: Design a Social Media Content Calendar that Slays - Live Session Feb 22 at 3 PM ET
Welcome to Module 3!
Training Video (75:23)
Audio recording
Module 3 slides
2020 Social Media Matrix
Social Media Playbook worksheet - Module 3
Nonprofit Social Media Calendar - spreadsheet
Additional Resources
Module 4 - How to Track and Improve Your Efforts With Analytics - Live Session March 1 at 3 PM ET
Welcome to Module 4!
Training Video (68:57)
Audio recording
Module 4 slides
Social Media Playbook worksheet - Module 4
Nonprofit Social Media Measurement - spreadsheet
Additional Resources
Bonuses!
The Facebook Fundraising Starter Kit
The Essential #GivingTuesday Tool Kit
Swipe files of social posts
Reading and Resources List
Tools of the Trade
How to build your email list using your website and social media - GUIDE
Storytelling in the Digital Age Workbook - Julia Campbell
The Essential Guide to Recruiting and Coordinating Social Media Ambassadors
The Ultimate Guide to Creating Great Social Media Graphics NEW AND UPDATED
The Ultimate Guide to Instagram for the Small Nonprofit ebook
Article - When Should Your Company Speak Up About a Social Issue?
How the Facebook Algorithm Works in 2021 and How to Make it Work for You
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