Mastering Email Marketing for Nonprofits
Learn the essentials of email marketing for nonprofits in 4 hours!
To be presented live on Zoom May 23 (2-4 PM ET) & May 24 (2-4 PM ET)! You'll get the Zoom links when you register, and you will also have access to the recordings and all materials. IF YOU CANNOT ATTEND LIVE you will get the recording and materials sent to you immediately following each session.
Did you know that email marketing drives a significant chunk of online revenue for nonprofits – roughly 26%? This, along with high average open rates (23%!), underscores that email is a communication powerhouse you can't afford to neglect.
Our Mastering Email Marketing for Nonprofits course will teach you how to capitalize on these compelling numbers.
In this 4-hour online course, you'll gain the skills to:
- Craft emails people actually want to read (personalization and storytelling are key).
- Grow your email list organically with proven strategies.
- Optimize email timing and frequency to boost engagement.
- Track and understand essential metrics to continuously improve your campaigns.
Why is a data-backed email strategy crucial for your nonprofit?
- High ROI: For every $1 invested in email, nonprofits see an average return of $42. [Source: DMA]
- Direct supporter connection: Email builds trust and fosters long-term relationships.
- Cost-effective and scalable: Reach a large audience on a budget.
Sign up now and turn your emails into a fundraising and engagement machine!
Here are even more compelling stats:
- 68% of nonprofits use email marketing to connect with supporters [Source: NP Tech for Good]
- Nonprofits send an average of 60 emails per subscriber annually [Source: NP Tech for Good]
Course Duration:
4 hours
Curriculum Outline:
Module 1: Introduction to Email Marketing for Nonprofits
- What is email marketing and why is it crucial for nonprofits?
- Setting goals and overcoming common email marketing challenges.
Module 2: Crafting Your Email Content
- Learn the key components of a compelling email.
- Tips for engaging content: using images, personalizing greetings, and effective calls to action.
- Workshop: Break down real examples of successful nonprofit emails.
Module 3: Determining Your Email Cadence
- How to decide on the frequency of emails.
- Discussing the best times to send emails to engage your audience.
- Interactive Activity: Planning your email calendar.
Module 4: Expanding Your Email List
- Strategies for organic list growth: interactive sign-up forms, social media integration, and event promotions.
- How to keep your list healthy and responsive through effective management and segmentation.
- Group Exercise: Craft a campaign to increase your subscriber numbers.
Module 5: Measuring Success and Making Adjustments
- Essential metrics for evaluating the success of your email campaigns.
- Tools for tracking and improving your email performance.
- Case Study: A close look at a nonprofit’s successful email campaign.
Learning Outcomes:
Participants will leave this course with the ability to:
- Design engaging email content tailored to their audience.
- Set a well-timed email sending schedule to increase open rates and engagement.
- Implement strategies to grow and maintain a robust and engaged email list.
- Use analytics to continuously refine and improve their email performance.
This course is perfect for nonprofit marketing teams eager to advance their email marketing skills and deepen their impact through effective digital communication. Join us to transform your approach to email outreach!
Get started now!
Your Instructor
I’ve been working in and alongside nonprofits for two decades.
I’ve been a one person Development and Marketing Department, a volunteer, and a Board Member.
Having spent my career in the nonprofit and public sectors, I understand the specific obstacles that marketing and fundraising professionals face every day – isolation, wearing multiple hats, high expectations, and increasing responsibilities.
And – lucky for you – I’ve learned a few things along the way.
More specifically, what works – and what doesn’t – in nonprofit marketing.
- What is essential for success – and what can we ignore (or throw away for good).
- How to get your message to stand out from the rest.
- How to get people to believe in, and to become passionate about, your cause.
Do these sound like things you struggle with?
If you said a resounding YES, you are in good company.
With me as your expert guide, and a cohort of other nonprofits willing and eager to learn alongside you and support you – this is TOTALLY doable.
I promise!