In Module 4, we create a simple spreadsheet that you can use over and over again to determine the effectiveness and success of your social media marketing. 

What we will cover:

• How to choose what to measure, and where to find this data; 
• How to create and use a simple spreadsheet to manage your analytics and metrics;
• How to help co-workers and supervisors at your nonprofit understand and embrace the work that goes into social media management. 
• A review of current nonprofit social media and digital marketing benchmarking reports so you can see how you are doing compared to other nonprofits. 

Get the full syllabus and live training schedule here.