How to Stand Out In the Inbox - Email Marketing Mastery for Nonprofits
How to get your emails delivered, opened, and read -and how to build a community anxious to hear from you!
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Why a course on email? Well, email is not dead, and it’s not going anywhere. But in order to reap the benefits of email, you need a strategic plan to do it right.
Nonprofits also need to understand current trends that affect deliverability and open rates. Did you know that the average nonprofit loses out on around $14,000 per year because up to 12% of their emails are categorized as spam? Yikes.
Email still remains the best way to communicate with a large group of people at scale – when implemented in a thoughtful, strategic fashion.
In this on demand training workshop for nonprofit marketers, you will learn:
- Specific ways to make your nonprofit website an email capturing machine;
- How to get people from social media onto your email list;
- How much email to send and what to write;
- How to write a subject line that gets your emails opened;
- Tips on increasing deliverability and click-through rates to make an even bigger impact.
When you register, you also get these special bonuses:
- 10 Email Marketing and Fundraising Samples from Nonprofits (PDFs)
- Nonprofit Email Marketing Mastery Checklist
- Benchmarking reports on nonprofit email marketing
- Editorial Calendar template to integrate your email communications with your other promotions
- The slides and recording (forever access!)
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Hi I’m Julia!
I’ve been working in and alongside nonprofits for two decades. I’ve been a one person Development and Marketing Department, a volunteer, and a Board Member.
Having spent my career in the nonprofit and public sectors, I understand the specific obstacles that marketing and fundraising professionals face every day – isolation, wearing multiple hats, high expectations, and increasing responsibilities.
And - lucky for you - I’ve learned a few things along the way.
More specifically, what works - and what doesn’t - in online fundraising.
What is essential for success - and what can we ignore (or throw away for good).
How to get your message to stand out from the rest.
How to get people to believe in, and to become passionate about, your cause.
Do these sound like things you struggle with?
If you said a resounding YES, you are in good company.
Most nonprofits struggle with online fundraising, especially with the craziness around GivingTuesday, year-end, and all the noise and clutter on digital channels.
With streamlined strategies and an intentional approach to using your website, email, and social media, you can grow an audience, gain attention, and drive donations.
With me as your expert guide, and a cohort of other nonprofits willing and eager to learn alongside you and support you - this is TOTALLY doable. I promise!
Start😃 Welcome - I'm so happy to have you here!
Start📽️ Video recording (92:30)
Start🎧 Audio recording
Start🖥️ Slide deck
Start📝 Nonprofit Email Marketing Checklist
Start💌 Swipe Files - Some of my favorite Welcome emails
Start📤 Swipe Files - Some of my favorite nonprofit email newsletter examples
Start🧰 Ebook - How to Build Your Email List Using Your Website and Social Media
Start📚 Benchmarking reports on nonprofit email marketing
Start📆 Editorial Calendar template to integrate your email communications with your other promotions
Start💬 Zoom Chat Log
StartThe Case for More Email - article