Nonprofit Email Marketing Mastery
Everything that nonprofits need to know about building, engaging, and activating an email list!
Why a course on email? Well, email is not dead, and it’s not going anywhere. But in order to reap the benefits of email, you need a strategic plan to do it right.
Nonprofits also need to understand current trends that affect deliverability and open rates. Did you know that the average nonprofit loses out on around $14,000 per year because up to 12% of their emails are categorized as spam? Yikes.
Email still remains the best way to communicate with a large group of people at scale – when implemented in a thoughtful, strategic fashion.
This course features two trainings:
How to Stand Out In the Inbox - Get Your Emails Opened and Activate Your Subscribers
How to Build Your Nonprofit Email List the Right Way
When you enroll, you also get these special bonuses:
- 10 Email Marketing and Fundraising Samples from Nonprofits (PDFs)
- Nonprofit Email Marketing Mastery Checklist
- Benchmarking reports on nonprofit email marketing
- Editorial Calendar template to integrate your email communications with your other promotions
- Nonprofit Email List Building Checklist
- Examples of website pop-ups that capture emails (designed for nonprofits)
- Content Calendar for social media
- The Ultimate Guide to Creating Social Media Graphics e-book
- All slides and recordings!
Hi I’m Julia!
I’ve been working in and alongside nonprofits for two decades. I’ve been a one person Development and Marketing Department, a volunteer, and a Board Member.
Having spent my career in the nonprofit and public sectors, I understand the specific obstacles that marketing and fundraising professionals face every day – isolation, wearing multiple hats, high expectations, and increasing responsibilities.
And - lucky for you - I’ve learned a few things along the way.
More specifically, what works - and what doesn’t - in online fundraising.
What is essential for success - and what can we ignore (or throw away for good).
How to get your message to stand out from the rest.
How to get people to believe in, and to become passionate about, your cause.
Do these sound like things you struggle with?
If you said a resounding YES, you are in good company.
Most nonprofits struggle with online fundraising, especially with the craziness around GivingTuesday, year-end, and all the noise and clutter on digital channels.
With streamlined strategies and an intentional approach to using your website, email, and social media, you can grow an audience, gain attention, and drive donations.
With me as your expert guide, and a cohort of other nonprofits willing and eager to learn alongside you and support you - this is TOTALLY doable. I promise!