The Digital Fundraising Formula
Your step-by-step blueprint to launching wildly successful online fundraising campaigns - over and over again!
Enroll Now!Get started now!
"Thanks is just not enough - she saved my sanity many days and she doesn't even know it.
Her handle on the pandemic itself, the non-profit world and how to manage a fundraiser in the middle of a pandemic was fun, engaging and educational. I took everything she said seriously and acted upon her advice with precision. Julia encouraged us to stay positive, make the ask, don't be shy - she taught us that it is ok to let people know we need support even if there is a crisis going on around us.
Her links, toolkit, social media pages and emails are ALWAYS educational. It seems crazy to say that I couldn't have planned a better entry into my role - the non-profit world has banded together to rally each other, to share the knowledge and lift each other up - and Julia is at the forefront of that.
We aren't even at the end of our campaign and we have far surpassed our goal for the day - in large part thanks to Julia. I've know her for about 3 weeks? I look forward to knowing her for many years.
— Lorraine Marks, Non-Profit Management | Team Builder | Motivator | Fund Raiser | Process Driver
Class starts live on September 12. Full Syllabus and course schedule is here.
COURSE PROMISE: Students will walk away with a Digital Fundraising Campaign Blueprint to plan, launch, and execute a wildly successful and profitable digital fundraising campaign. This Blueprint can be adapted and used over and over again, to raise money, build their following, and engage their donor base! Win-win!
Hello my nonprofit friend! I think I know what you're thinking: 🤔
Do I really need another course/webinar/training thing? Is this something that is going to truly help me save time, get noticed, and grow my donor base?
Is this a bunch of fluff about social media, or donate buttons, or is it actionable - for my small nonprofit?
I GET IT - and I'm here to answer your questions!
You struggle with getting people to convert from social media fans and followers to DONORS.
You can't seem to get your email list to donate at the rate that you want.
You want a step-by-step guide to getting people to take the action and DONATE ALREADY - using your website, email, and social media channels.
Also, you are an amazing human. You want to do all of this in an ethical, non-spammy or icky way.
THIS is the solution for people like you.
Do you want a live training experience that gives you access to me, access to an incredible community of nonprofit marketers and fundraisers, walks you STEP-BY-STEP through the process, and leaves you feeling calm, refreshed, motivated?
(If you get it but you need to convince your boss, let me know and I am more than happy to jump on the phone with her! 😉 I got you boo.)
The Digital Fundraising Formula is just that - a FORMULA for digital fundraising success, that you can use again and again.
In just five weeks I’ll walk you through my battle-tested and proven digital fundraising framework, PLAN:
P - Preparation and planning
L - Launch with a bang
A - Amplify the campaign
N- Nurture new digital donors
Best of all you’ll get access to a group of nonprofit fundraisers like yourself, the ability to ask all of your burning questions directly to me, and lifetime access to the materials, slides, and recordings.
Join now, and don’t waste another moment on social media - start leveraging the power and potential of these tools to raise money for your cause! I can show you how.
You walk away with a plan, a system, and a calendar so you can hit the ground running for your year-end - and all future - fundraising campaigns!
Class starts live on September 12. Full Syllabus and course schedule is here.
Get started now!
"Julia's thoughtful resources are a game changer for nonprofit social media managers.
She's constantly adding new content and keeping up with the trends in a fast-changing field. There is always something new to learn, whether from her directly or the community of experts she's built.
In the last six months she has helped our organization grow and streamline our digital presence on Facebook, Twitter, and Instagram."
— Wendy Fry, Director of Family and Community Engagement at Dravet Syndrome Foundation
Get started now!
Class starts live on September 12. Full Syllabus and course schedule is here.
Here’s what you get when you enroll:
- 4 training modules, with manageable homework.
- Recordings of our weekly live Study Hall sessions, where we review the homework, share what we accomplished that week, and get all of your burning questions answered.
- Action-packed checklists, worksheets, and resource guides for each module to keep you on track, progressing, and taking action.
- 5+ hours of on-demand video BONUS trainings.
- Exclusive Facebook community just for students, to give you deeper support and peer guidance.
- Lifetime access to the course and all updates. (Yep! I said LIFETIME.)
You walk away with a plan, a system, and tons of checklists and worksheets so you can hit the ground running for year-end or anytime-in-the-future fundraising!
Class starts live on September 12. Full Syllabus and course schedule is here.
Your Instructor
Hi I’m Julia!
I’ve been working in and alongside nonprofits for two decades. I’ve been a one person Development and Marketing Department, a volunteer, and a Board Member.
Having spent my career in the nonprofit and public sectors, I understand the specific obstacles that marketing and fundraising professionals face every day – isolation, wearing multiple hats, high expectations, and increasing responsibilities.
And - lucky for you - I’ve learned a few things along the way.
More specifically, what works - and what doesn’t - in online fundraising.
What is essential for success - and what can we ignore (or throw away for good).
How to get your message to stand out from the rest.
How to get people to believe in, and to become passionate about, your cause.
Do these sound like things you struggle with?
If you said a resounding YES, you are in good company.
Most nonprofits struggle with online fundraising, especially with the craziness around GivingTuesday, year-end, and all the noise and clutter on digital channels.
With streamlined strategies and an intentional approach to using your website, email, and social media, you can grow an audience, gain attention, and drive donations.
With me as your expert guide, and a cohort of other nonprofits willing and eager to learn alongside you and support you - this is TOTALLY doable. I promise!
Julia
Course Curriculum
-
Start💡 Ideas & Inspiration Worksheet
-
Start✍️ Module 1 Worksheet - Digital Fundraising Blueprint
-
Start🗺️ Sample Campaign Plan and Calendar
-
Start📝 Menu of Options - example
-
Start🎥 Module 1 video (58:04)
-
Start🎧 Module 1 audio recording
-
Start🖥️ Module 1 slides PDF
-
Start🗨️ Module 1 live chat (Zoom)
-
Start❓ Live Q&A recording and question list (24:43)
-
Start💡 Ideas & Inspiration Worksheet
-
Start✍️ Module 2 - Digital Fundraising Blueprint
-
Start📝 Digital Fundraising Campaign Asset Checklist
-
StartNonprofit Example - Fight CRC Rebrand Launch Announcement
-
StartFacebook Giving Season Guide + Live Donate Button Guide
-
StartFacebook Live Checklist + sample email
-
StartJulia's Facebook Live Workflow
-
StartSome of my favorite fundraising emails
-
StartModule 2 video recording (56:59)
-
StartModule 2 audio recording
-
StartModule 2 slides PDF
-
StartModule 2 live chat (Zoom)
"Julia's training has been a god-send during COVID. As the museum director of a micro/grassroots museum in California, I was faced with the dilemma of how to keep paying our bills and rent, even when closed and locked down.
Using Julia's methods on Facebook fundraising, we have raised more money than we would have had we been open.
Julia taught us how to put our mission front and center. And our supporters have responded generously to make sure we stay alive even while quarantined."
~Emil Guillermo, Museum Director of the Filipino American National Historical Society and Museum